A new pro-hunting organization focuses on communicating at the grass roots level.

In the belief that a grass roots organization could do much good for foxhunting in the UK, a group of us hunting enthusiasts have formed a new organization—This Is Hunting UK. We are not in competition with the Countryside Alliance or any of the hunting associations. Quite the opposite, we seek to find ways of working together for the common good of all forms of hunting.

The essence of our mission is to communicate fully and openly, directly with the public, by providing the information they require to understand more about the conservation, cultural, social, and financial benefits that hunting provides. However, there was one key question: how to give our effort a kick start? Believe it or not, it turned out to be the anti-hunting activists who gave us just the incentive we needed.